The field of audiology has grown steadily since its inception in the 1940s. In the 1970s, the first self-employed audiologists began practicing independently of medical and academic centers. Since that time, the number of audiologists choosing to enter private practice has increased significantly. Private practitioners have made significant contributions to the field, including advocacy, involvement in professional organizations, and increased recognition of the audiologist as a well-credentialed and skilled professional. In this article, current challenges of private practice are discussed, including recognition among the medical community and the general public, business and time management, education and recruitment of new private practitioners, marketing, and continuing education. Additionally, some of the more rewarding aspects of private practice are highlighted.
from Seminars in Hearing